Mother’s Day

Mother’s Day is the busiest time of the year for florists in the United States, with consumers spending over $3.2 billion on flowers in 2024 alone.

This holiday accounts for about 26% of all floral purchases, making it one of the top occasions for flower sales, just behind Valentine’s Day and Christmas.

Around 31% of Americans buy flowers or plants for Mother’s Day, with fresh flowers being the most popular gift.

Florists often experience significant sales increases during this period, sometimes up to 50%, due to high demand and new customers. This surge makes Mother’s Day a critical and lucrative time for the floral industry nationwide.